NEW YORK (Reuters)
Software maker Salesforce.com Inc. said it reached an agreement with Google to make Web-based software applications that help businesses improve sales and marketing.
The combination, which includes a product called Salesforce Group Edition featuring Google AdWords, links Salesforce's Customer Relations Management (CRM) software with Google's AdWords online advertising system.
Under the pact, Salesforce will resell the Google AdWords platform, acting as an official distribution channel.
Salesforce's Internet-based software helps companies manage sales and marketing. Google business programs search databases and also include recently launched products that companies use for word processing, presentations and spreadsheets. Financial details of the agreement were not disclosed.
Salesforce Chief Executive Marc Benioff has in the past vowed to gradually wean his company's staff from Microsoft Corp.'s Office software in favor of Google products, a process that he started with his marketing team.
The companies said that Salesforce Group Edition featuring Google AdWords "enables any company to jump start their business by creating an online marketing and sales presence."
Shares of Salesforce.com climbed to $47.50 in premarket trade on Tuesday, up from Monday's closing price of $47.06 on the New York Stock Exchange.