Porsche will skip Detroit's North American International Auto Show, focusing instead on shows elsewhere in North America, the German automaker said Monday. The decision is part of a wider effort to scale back appearances at trade shows where the opportunity for building customers has fallen, the Stuttgart-based company said in a statement.
"As part of the general reduction in trade-fair appearances which began two years ago, in favor of greater emphasis on direct contact with potential customers, motor show activities will in future be concentrated in the main sales areas," the company said, singling out auto shows in New York, Chicago, Los Angeles, Miami and Toronto.
The company's sales figures backed up its assertion, with more than 20,000 of the 36,669 cars it sold in fiscal year 2005-2006 coming from the U.S. east and west coasts. Detroit's auto show is scheduled to take place Jan. 19-27 with three days of media previews before it opens to the general public. Shares of Porsche AG rose 3.15 percent to 1,311 euros ($1,753.91) Monday.
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